Loch Ness Water

I came up with a range of options that played on various themes, exploring different colour palettes, typography and illustration styles.

Loch Ness—nearly 23 miles long and over 230 metres deep—holds more water than all the lakes of England and Wales combined and could contain the world’s population more than eleven times over. It is a behemoth of a loch: steeped in legend and lore, a place of extraordinary beauty, and one of Scotland’s great national treasures. Yet much of this grandeur is eclipsed by the tourist-friendly myth of the monster.

Products associated with this world-famous body of water almost invariably feature some depiction of “Nessie.” For this premium product, however, that outdated and twee stereotype felt entirely out of place. Instead, I took a ‘no monsters here’ approach. Loch Ness needs no embellishment to be spectacular—the loch itself is the legend.

I used an infographic style to clearly and effectively convey information about the world-famous loch. A black, grainy gradient—reminiscent of its peaty, dark waters—adds a premium, timeless quality to the branding.

Loch Ness Water offers three products: still, sparkling, and a premium accompaniment for whisky tasting. Scotland produces the world’s finest whisky, and such craftsmanship deserves the world’s finest water—steeped in legend and refined by nature.