Sensodyne

Sensodyne Clinical Repair Out-of-Home Campaign
We were tasked with creating an integrated OOH campaign to raise awareness of Sensodyne’s new Clinical Repair product and its key USP: starting to repair sensitive teeth in just two minutes. We identified a timely opportunity to seamlessly and playfully integrate our creative, using the construction space behind the site to bring the idea to life.

Sensodyne tasked us with creating an engaging exhibition stand for a dental conference—one that would attract attention and spark conversation around their products. A branded Batak reaction machine, complete with a competitive leaderboard, proved a fantastic success. Participants had just two minutes to battle sensitivity triggers in a lightning-fast challenge.